Influence: The Psychology of Persuasion
Influence is a classic book on persuasion. It explains the anatomy and physiology of any kind of persuasion. The art of persuasion is a rare quality that is essential for a successful individual and leader. This highly acclaimed book is based on extensive in depth research and experiences. The book highly focus on changed behavior pattern of highly successful and ambitious individuals.
The book will focus on universal principles to use them to become a skilled persuader and how to defend yourself against them. The principles of Influence as contained in the book will move you toward profound personal change and act as a driving force for your success.
This is a best sellers book having attentive customers review. The book has been highly praised through editorial reviews in different popular media.
The author of the book is a Distinguished Professor of Marketing and Regents’ Professor of Psychology,
The book should add to your best choice of books.
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